Women entrepreneurship:
A WHOLE NEW WORLD
With the fast developing world and rapidly changing times, women have acquired a distinct position for themselves in
the society. With the increase in the number of women getting educated and
aware, there is considerable awareness among them to be self-employed and self reliant.
Gradually the role of women is changing in the society. They have stepped out
from the confines of their homes and have carved a niche for themselves in
various fields. They are no more just the homemakers but
have proved their mettle in various inconceivable fields too.
Since many women in India cannot take up regular jobs due to many unavoidable circumstances, entrepreneurship is turning out the best way for them to carve a niche for themselves. They have established that they are willing to step out from their homes, think innovatively and take the risk of starting their own ventures. Till now, they were making decisions within the home but now, they are all set to take some crucial business decisions as well.
With changing times and increasing opportunities, many entrepreneurial opportunities for women have been created where they can excel at their skills with maintaining balance in their life. Entrepreneurship is a great option for women, since, if they cannot do a job anymore due to family and social responsibilities, the option of doing something of their own is really lucrative, as it fulfils all their requirements of flexible workings, respectability and earning potential.
OPPORTUNITIES
Women entrepreneurs in India have contributed to the Indian growth story in a big way. Be it a woman who runs a cottage industry from her home, making candles, pickles, weaving baskets or making ‘papads’, to someone who heads her own business or factory or educational institute, women entrepreneurs have made great contributions to the nation’s economy and growth in a big way.
Women entrepreneurs are excelling in areas like fashion, beauty, interior design, health, network marketing and image management.
A lot of direct marketing companies like Oriflame have given rise
to entrepreneurship opportunities for women who can take the liberty of working
and operating the business from their homes as well.
Similarly, the beauty, health and wellness industry too, has come
up with options where women can look at taking on franchises of various lucrative
businesses that are looking to expand their reach.
Aspiring women entrepreneurs can look at becoming an image
consulting partners and start their own independent image consulting business.
This is becoming an ideal option for women desiring to start something of their
own. A strong desire to help people change their lives, basic sense of
aesthetics and passion to become successful in one’s own venture is a must for
any woman choosing this area to start off as an entrepreneur. So, if you have
been waiting to embark upon an entrepreneurial journey, this is the right time
to let your ideas soar and lead you to success and glory.




